Six ways to make Web 2.0 work

The McKinsey Quarterly’s report on Web 2.0 technology for internal business application has some interesting findings and great suggestions for companies seeking to utilize Web 2.0 technology for participation and collaboration within the workplace.  VizEdu.com created a nice visualization of the results.

From  Six ways to make Web 2.0 work – The McKinsey Quarterly – Six ways Web 2.0 work – Business Technology – Application Management

Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis.

Over the past two years, McKinsey has studied more than 50 early adopters to garner insights into successful efforts to use Web 2.0 as a way of unlocking participation. We have surveyed, independently, a range of executives on Web 2.0 adoption. Our work suggests the challenges that lie ahead. To date, as many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied.