You probably know by now that content from Facebook Pages is getting lower priority in the Facebook news feed. Facebook announced, in January 2014, that it had devalued text updates from brand pages in favor of updates that include pictures, citing that photo posts get 120% more engagement.
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| Evolver.com at Lunch with Hootsuite at their HQ in Vancouver |
Adding to the woes of brand Page admins, this Adage article tells the story of how Facebook has basically admitted organic reach for brands will slowly decline. The bottom line is they want you to pay for advertising vs. free reach from your Facebook Page.
So that leaves me with a couple of thoughts. Where can we still get good bang for few bucks building our company brand and advertising things like job openings? And how can we still take best advantage of Facebook in the process?
Instagram is a great answer. A recent post from SimplyMeasured.com has several great points to that illustrate why:
