The story of Fishdogs:

Out of college at the University of Oklahoma, I started my career as a pharmaceutical rep for Glaxo.  That led to a job selling anesthesia products in the O.R. at hospitals.  After a few years and lots of travel, many of my friends in that industry started recruiting physicians for a living – claiming more money and less travel.  I eventually got recruited into recruiting and was hooked.  Physician recruiting led to technical recruiting when the .com era hit in the late 90’s and I decided to teach myself to code in order to play in the online forums of the techies I was trying to hire as more of a “user” and less of a recruiter.  I posted legitimate questions and resources in AOL chatrooms and occasionally posted that I was hiring.  It worked.  I became the top recruiter at my firm.  This was the beginning of my 5:1 give-to-ask content ratio strategy.

In 1999 I built my first web site and soon after created my first blog.  I attempted to obtain craigfisher.com, but that domain was already owned by an artist in New York (he still hasn’t given it up).  I realized I wanted a short URL, and something that was memorable and was unlikely to get hijacked.  My blog was about me and my dogs, hence FishDogs was born.  Turned out lots of techies were also dog lovers.  The cat sensation of Instagram was still 15 year in the future.

My mission:

How do you look when someone checks you or your company out online?  Are you interesting? Open and accessible?  Human?

Today I help people just like you (and your team) create a safe and easy plan to be more personal and “social” online to help attract more of the right customers, better talent around you, and a world of career greatness.  I work with Fortune 100 companies and hungry startups alike as well as individual entrepreneurs.

If you want to brand yourself and your company better online, share content to attract your target audience, or even just find your target audience in the first place…my blog (@fishdogs) is for you.

I help people and businesses tell their stories better, and merge disparate elements to be clear, consistent, and more personal.  I’ll show you some very cool tools for business, tech, and life hacks to make you more efficient.  (Psst: You don’t have time to play on the internet all day.)

Together we can find your voice, or those of the people in your organization, to share personality and knowledge online, talk about work better, and paint an engaging picture of your life, work, and company culture.

I aspire to crush boring, impersonal, and ineffective social profiles on Linkedin and other platforms, and build organic SEO in the process.  I want to help people understand better how to use social tools, cool apps, and great content to find and engage with their target audience.

I have spent my working years in sales, recruiting, business management and ownership, and consulting.  If you think I don’t know what you’re going through, you might be right.  But there’s a good chance I can help you achieve your goals and those of your organization.

Let’s Talk!