Twitter Analytics from the Heartland

The great Matt Galloway (@mattgalloway), who’s passion for social media and analytics are downright contagious, has put together a snapshot of Twitter usage in the Sooner state that reveals some very interesting trends, and is likely a good barometer for Twitter usage overall.  Matt was recently featured in an Urban Tulsa article, along with Bill Handy (@billhandy), about using social networking in your job search. 

As a native of Tulsa, I am always interested in news and info from O K L A.  But beyond that, the study that Matt has recently completed presents some useful insights different from anything I have seen on Twitter usage.

Of special interest to me was the estimate that one in one hundred Oklahomans are active Twitter users.  Really?  I guess that makes sense, but I’m still blown away by that stat.  Also the fact that, even though we’ve heard that the majority of Twitter users are “older”, some of the highest concentrations of Twitter use in Oklahoma are in college towns.  And these “college punks” Tweet later at night than the “older folks”.  Stats like these are important to staffing professionals and businesses who are interested in targeting college students.

There are many other interesting conclusions that can be drawn from this 8 week study involving 1,503,018 tweets collected from 21,083 tweeps
from March 29, 2009-May 31,2009.  I took the liberty of creating a Slideshare presentation (shown below) of Matt’s original document which can be found here.

Thanks to Matt for this very interesting and unique analysis.