One of the web’s top business information search engines, ZoomInfo.com (which I find extremely helpful in sales and recruiting research), has kindly featured an article I wrote, Employer Branding with Web 2.0 & Social Media, in their February Recruiting Newsletter, Zoominformer.
Thanks to Flora Felisberto and Martin Burns of ZoomInfo for including me, alongside recruiting industry great, Lou Adler, in this edition of the newsletter.
If you haven’t done so, I would recommend going to www.zoominfo.com and searching for yourself. If you find yourself, but the info appears out of date, claim your profile and update the information. This is a great place on the web to stamp “brand you”.
Here is an excerpt from the February Zoominformer:
The social media phenomenon is no longer breaking news, but its impact on talent (finding, recruiting, and retaining) has started to accelerate.
Over the coming months, we’ll be taking a closer look at social media trends. We’re working with our clients and industry thought leaders to get to the “actual” behind all of the hype. It’s our goal to help you work in the present, as well as understand the future. This month’s newsletter will focus mainly on some of the practical impacts of social media, but we are also looking to a future that may be wildly disrupted by new methods of connecting with prospects, companies, and candidates.
If you have any ideas and interesting examples, please let us know. We are always amazed by the creativity of recruiters in navigating this world.
Stay tuned..
Are You a Web 2.0 Wannabe?
by Lou AdlerAccording to Lou Adler, “If you don’t invest in finding tomorrow’s candidates today, you’ll become history.” By investing time in key low-cost technologies, recruiters can increase both the visibility and interest of their job postings. In this article, Lou Adler describes the six most important web 2.0 trends and tools. Read on to find out if you’re a “Neanderthal or a new ager.”
Click here for the full articleEmployer Branding with Web 2.0 & Social Media
by Craig FisherIf your company’s HR department is not already utilizing web 2.0 tools and social media to market the company to job seekers, it should be. A new report by Gartner, Inc., shows that even though corporate marketing and web strategies are embracing social media, HR departments are generally slow to align with those efforts for the purpose of employer branding.
Click here for the full article
The newsletter is: http://www.zoominfo.com/About/m/newsletters/february_2009.asp
You can subscribe to it here: http://www.zoominfo.com/About/resources/newsletters.aspx
ZoomInfo is a business information search engine used to quickly find information about industries, companies, people and products. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo’s semantic search engine continually crawls the Business Web – the millions of company Websites, news feeds and other online sources – to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on more than 40 million people and over 3.5 million companies, and its search engine adds more than 20,000 new profiles every day.
