Your Brand In a Nutshell (Personal Branding Statement)
Yahoo HotJobs’ has a nice piece by Joe Turner of JobChangeSecrets.com on Four Ways to Improve Your Resume.
Number 3 is, you guessed it, your Personal Branding Statement. Joe suggests a 1 sentence description that shows how you are unique from other applicants.
I would recommend adding your personal branding statement to your LinkedIn profile, your blog, etc. These are the other places that a good recruiter might find you when performing in a candidate search.
Joe also makes a good point here about keywords in your resume. Again, the same applies to your LinkedIn profile, etc. There is more about this in my article on Best Modern Resumes.
Bottom line, great article that any job seeker should read. -CF
Joe Turner
