This month Lisa Parker, CPRW, posted a great article with straight forward advice for establishing and marketing your business online. Most of these principles can be applied to personal branding for other objectives, such as job hunting or hiring, as well. The Art of Establishing Your Personal Business Brand Each of us sports around ourRead more
As I sat watching live, streaming video from the Word of Mouth Marketing Association Summit and Research Symposium in Vegas last week from the comfort of my cushy office chair in Southlake, TX, it occurred to me that the corporate philosophy being shared by the enigmatic Zappos.com CEO, Tony Hsieh (pronounced "Shay"), echoed something writtenRead more
Image via Wikipedia In general it’s a good idea to avoid a scorched earth policy when leaving a company, even if you were treated unfairly. I’m all for standing up for yourself, but it’s not worth it to tell off your employer and then trash their name publicly after you leave their employ. If youRead more
Image by Jacob Bøtter via Flickr A solid list of personal branding tips today on Resume Spider by John O’Connor. 5 Tips for Executive Jobseekers Who Want to Integrate Personal Branding Into Their Search November 10th, 2008 by John O’Connor Check and Refine Your Existing Online Brand. Your personal life is part of your professionalRead more
Joe President (not his real name) sits stiffly across from me at a Starbucks sipping a latte. He hasn’t been in this position very often. “Craig, I don’t think my current company has my best interests in mind and I want to look for a new job. I don’t really know where to start. IRead more
Do you remember the Atari game, Pitfall? Great game. The main character, Pitfall Harry, was constantly having to grab jungle vines, cling and swing for dear life to avoid quicksand, crocodiles, and tar pits. As anyone who does much of their work from home can attest, telecommuting can have plenty of it’s own pitfalls. FromRead more
Image via Wikipedia I’ll admit that I have always wanted the ability to turn invisible. Always. Probably one of my earliest wishes. I still wish this on a daily basis. Think of all the things you could see and do if nobody knew you were there! Way better than flying or super strength. But ifRead more
I found an interesting discussion thread on TechRepublic surrounding an article by Toni Bowers called Hiring manager: Step away from the Facebook! about a job candidate who was sent a friend request for Facebook from the corporate recruiter with whom they had just interviewed. I don’t really care one way or another about the recruiter’sRead more
There is a recent article in the NY Times (courtesy of Yahoo) about using social networks (LinkedIn, Facebook, MySpace) for job hunting. While it does a great job of discussing the networking benefits, it does not discuss optimizing your personal profiles to best promote your expertise and maximize your exposure to potential employers. TheRead more
These are some of the standard interview tips I give to job candidates prior to an interview. Of course there are endless other suggestions that can be made on a case by case basis. But this is a solid general list. Follow these tips all the way to a job offer. Be confident Ask theRead more
This is an excellent list of sites and tools you can use to promote your personal brand online, position yourself as an expert, and attract the attention of recruiters and hiring managers. By Phil Rosenberg Top 50 Web 2.0 Tools for Job seekers – Secrets of the Job Hunt NetworkRead more
What in the world does this mean? Well back in the mid 90’s I started teaching myself web design because I wanted to know more about the tools that developers and designers were using so I could better understand job requirements from my clients and better screen job candidates (I am a headhunter if youRead more
