Steph Auteri has written a wonderful guest post on TwiTip.com about how Twitter has jumped off of your screen and into your home town. I can attest that the networking potential at a Tweetup (a meet-up of Twitter enthusiasts) is superior to most networking events, chamber of commerce gatherings, job fairs, etc. that I haveRead more
Social media sites are fast becoming the go to outlet to compliment a marketing campaign. Companies of all sizes are embracing the technology and the ability to interact with their audience to boost sales and enhance marketing. But as I stated in a previous post, Employer Branding with Web2.0 & Social Media, HR and PRRead more
Did you know that people with more than twenty connections on LinkedIn are thirty-four times more likely to be approached with a job opportunity than people with less than five. That fact came from Guy Kawasaki’s blog in January of 2007. And while his 10 Ways to Use LinkedIn are still a good primer, muchRead more
I have collected the most clicked upon recent links that I have shared on Twitter about interviewing and job searches as compiled by Tweetburner. There is some great info in these articles. Hope you find them helpful. If you want to tune in for these links in real-time you can follow me on Twitter, http://www.twitter.com/fishdogs,Read more
If your company’s HR department is not already utilizing Web 2.0 tools and Social Media to market the company to job seekers, it should be. A new report by Gartner, Inc., shows that even though corporate marketing and web strategies are embracing social media, HR departments are generally slow to align with those efforts forRead more
As a veteran of the recruiting industry I look at resumes every day. Dozens of resumes. Dozens of cover letters. Most are very generic and appear to be intended for a mass email audience. This is a big mistake, whether you are sending the resume to a staffing firm, or directly to an employer. RecruitersRead more
This month Lisa Parker, CPRW, posted a great article with straight forward advice for establishing and marketing your business online. Most of these principles can be applied to personal branding for other objectives, such as job hunting or hiring, as well. The Art of Establishing Your Personal Business Brand Each of us sports around ourRead more
As I sat watching live, streaming video from the Word of Mouth Marketing Association Summit and Research Symposium in Vegas last week from the comfort of my cushy office chair in Southlake, TX, it occurred to me that the corporate philosophy being shared by the enigmatic Zappos.com CEO, Tony Hsieh (pronounced "Shay"), echoed something writtenRead more
