OK. I get it. You’re probably tired of hearing about Millennials (Gen Y) by now. I can’t say I blame you, if we’re being honest. But as much hiring hype as Gen Y has received in recruiting over the years, the fact is that no employer can afford to ignore a group that’s grown into about 35%Read more
With the recent news that Facebook has begun allowing Google to crawl and index it's mobile app, we know that the world's largest social network is increasingly serious about their mobile traffic. In fact, mobile advertising revenue now makes up 76% of Facebook's total ad revenue.
Smart employers understand where their job candidate traffic is generated. Facebook ads are increasingly the most cost effective and targeted way to reach job candidates. It stands to reason that if job seekers are using Facebook and most of the ads are clicked on mobile devices, employers should have a mobile-optimized place for these candidates to land when they see our job ads.
We have been discussing mobile technology in recruitment circles for years. But the idea is beginning to be seen as a best practice as job seekers turn to their smart devices for job searching.
"Job seekers are mobile. An employer's career site and job openings should be too."
