Personal Branding. Do those words make you cringe? Let’s choose something else like, Name Equity. Whatever term you use, it’s really all the same thing. Mitch Joel posted a great article today on his blog that clearly illustrates the current need to take control of your online persona. No matter who you are, or whatRead more
Sometimes its who you know and who they know. Last summer I was introduced to the president of The Loomis Agency, Mike Sullivan. Maybe re-introduced is more accurate. We first met years ago at the wedding of mutual friend, Lauren Mulkey. Now Lauren, in her business development capacity with Loomis, a 20-year old Dallas creativeRead more
Penelope Trunk recently wrote a great article with some take-action suggestions for anyone who is laid off or otherwise out of work. She suggests spending time creating projects for yourself that will lead to increased productivity and networking. This is very good advice that anyone can use to get moving in the right direction whileRead more
The McKinsey Quarterly’s report on Web 2.0 technology for internal business application has some interesting findings and great suggestions for companies seeking to utilize Web 2.0 technology for participation and collaboration within the workplace. VizEdu.com created a nice visualization of the results. From Six ways to make Web 2.0 work – The McKinsey Quarterly –Read more
What a week it has been. I keep getting surprised by how cool Twitter is and how many new relationships I have made there in the last few months. You can’t achieve anything quite like this anywhere else. There are very few people that I network with on Twitter that I knew prior to joiningRead more
A big question I am often asked about Micro-Blogging service, Twitter, is simply this, “So what do you do on Twitter, just tell people what you’re doing?” And my answer is usually, “No”. I use Twitter to network with early adopters and people all over the world who have similar interests in social media andRead more
One of the web’s top business information search engines, ZoomInfo.com (which I find extremely helpful in sales and recruiting research), has kindly featured an article I wrote, Employer Branding with Web 2.0 & Social Media, in their February Recruiting Newsletter, Zoominformer. Thanks to Flora Felisberto and Martin Burns of ZoomInfo for including me, alongside recruitingRead more
A-List solutions is proud to sponsor the Dallas Twestival, which will take place this Thursday in Dallas form 6-9pm at Mockingbird Station. There will be live music, a comedy show, and a movie screening in addition to free site wide wi-fi and some great networking with all your Twitter friends. If you’re not too sureRead more
For many people, especially those new to Twitter, one of the big questions about this popular application is, “who should I follow?” Well, there are many good answers to this, all depending on your purpose for using Twitter. But there are a few shortcuts you can use that will make life simpler and get yourRead more
Steph Auteri has written a wonderful guest post on TwiTip.com about how Twitter has jumped off of your screen and into your home town. I can attest that the networking potential at a Tweetup (a meet-up of Twitter enthusiasts) is superior to most networking events, chamber of commerce gatherings, job fairs, etc. that I haveRead more
It was great fun to see the two largest job boards go head to head in Sunday’s Super Bowl. I really liked both of these ads, but I have to tip my hat to CareerBuilder this time. I think it’s the Koala with the coffee cup and the glasses, but there are many great thingsRead more
One evening after our team lost the Orange Bowl I was trying to explain to some friends why I like Facebook. None of my guy friends that were here had FB accounts, but a couple of their wives did. Well, that’s a problem right there. They (the guys) perceived FB to be kind of aRead more
Social media sites are fast becoming the go to outlet to compliment a marketing campaign. Companies of all sizes are embracing the technology and the ability to interact with their audience to boost sales and enhance marketing. But as I stated in a previous post, Employer Branding with Web2.0 & Social Media, HR and PRRead more
Did you know that people with more than twenty connections on LinkedIn are thirty-four times more likely to be approached with a job opportunity than people with less than five. That fact came from Guy Kawasaki’s blog in January of 2007. And while his 10 Ways to Use LinkedIn are still a good primer, muchRead more
To the uninitiated, Twitter is confusing, even daunting. Whether you have never tried Twitter, or are just looking for some new tricks, you’re in luck. These tips will help newbies and Twitter veterans alike. Happy tweeting. 13 Tips to Hacking Twitter Sage Twitter advice from Larry Chiang on SocialTimes.com Hey, What are you doing rightRead more
Great post from CareerFire.com by GUEST BLOGGER on JANUARY 4, 2009 Today’s career environment is different, at least for the information workers. What’s different is that there are more ways to influence getting a job than in the past. You probably already know that the old saying is true: “it’s not what you know; it’sRead more
If your company’s HR department is not already utilizing Web 2.0 tools and Social Media to market the company to job seekers, it should be. A new report by Gartner, Inc., shows that even though corporate marketing and web strategies are embracing social media, HR departments are generally slow to align with those efforts forRead more
This is a great post by Jun Loayza on Brandon Mendelson’s blog for Newby internet marketers, existing bloggers who are not monitizing their efforts, and jobseekers wishing to brand themselves as experts in their field in order to get noticed and recruited. How to make a profitable blog with under $20 – The Graduate StudentRead more
This month Lisa Parker, CPRW, posted a great article with straight forward advice for establishing and marketing your business online. Most of these principles can be applied to personal branding for other objectives, such as job hunting or hiring, as well. The Art of Establishing Your Personal Business Brand Each of us sports around ourRead more
"I am Elmer J. Fudd, millionaire. I own a mansion and a yacht." That is an example of a personal branding statement. It’s concise, to the point, and pulls no punches. It sells the fact that you are in the presence of a successful and powerful person, sort of. But you’ll need more than thatRead more
